MONDAY 20 JUNE
is
NATIONAL RIDE TO WORK DAY......
(part of International Ride to Work Day)

......and a great opportunity for motorbike and scooter riders, as well as organisations and motorcycle clubs within the industry, to demonstrate the enjoyment and benefits of life on two-wheels!

In past years, National Ride to Work Day has formed part of National Motorcycle Week in July, but this year, in order to create greater positive impact for our industry, we will be focusing our efforts around one day that is recognised nationally and internationally, rather than a whole week.

National Ride to Work Day will also be used as the platform to publically launch:

• ‘The Case For Motorcycling’ – a campaign initiative which until now has been at the forefront of the MCIA’s campaigning to Government  and policymakers – which can now be given additional strength by also gaining public support and backing – your support!!!!!

• eMCI – a new and specialist arm of the MCIA to focus on the fast-growing area of alternative powered two-wheelers

During this day the MCIA will be getting the message out to promote two-wheels far and wide, with radio and broadcast promotional activities highlighting the great economic, social, environmental and practical benefits of motorcycling, for individuals as well as the nation.

HOW CAN YOU PLAY A PART & MAKE THE MOST OF THIS OPPORTUNITY?

Promote Ride to Work Day by spreading the word and also generate support and great PR for your organisation/club as well………

• Actually ride to work on Monday 20 June and even take a non-rider colleague who might like to experience two-wheels as a pillion

• Promote the Ride To Work Day logo/information/website link on your own club’s/organisation’s website, social media channels and advertising etc

• Send a DM/email to your members/database/contacts informing them of the date and the reasons why two-wheels are so important in the UK (The Case For Motorcycling) and asking them to support the day

• Hold a ‘bikers breakfast’ (or another event) for your club members or approach your local dealer to hold one for your group/club early that morning

• Issue a news release to your local media and contacts announcing your support of Ride to Work Day and detailing your club’s / organisation’s planned activities on the day

• Click ‘like’ and ‘attending’ on the Facebook page – Ride to Work Day UK – to show your friends you are proud to be a motorcycle enthusiast and be riding to work on 20 June (and ask your friends and colleagues to do the same)

• Follow on Twitter @RideToWorkDayUK and retweet if you have a Twitter account

• Visit www.ridetoworkday.co.uk, and encourage others to do so, to find out more about why motorcycling is so great and events taking place across the UK that day that people can get involved in.

Please let us know if you’re planning on holding an event that day and we will include your event on the Ride To Work Day website and Facebook pages – email us at info@ridetoworkday.co.uk or call 01293 823891.

We look forward to hearing from you and also us all working together to make this a successful landmark day, as well as promoting our great two-wheel community across the UK!